The story of Milton S. Hershey’s life and business is inextricably tied to the story of the town that bears his name.

Opening in January of 2009, The Hershey Story – The Museum on Chocolate Avenue has a one acre home adjacent to the newly revitalized Press Building and the Intermodal Transportation Facility.

The two-story, 45,000 square foot museum invites visitors to experience the stories of the founder, his community and visionary philanthropic endeavors in an educational, fun-filled environment. Among the engaging, interactive displays is the Chocolate Lab, inspired by Milton Hershey’s talent for experimentation. Second-floor exhibits cover four main categories: Inspiration & Experimentation; Master of Marketing; A Place to Live and Work; and A Living Legacy.

Given the pride Milton Hershey and his wife Catherine took in beautifying their model town with beautiful landscapes, the museum’s exterior is appropriately adorned with 35 new trees and other plantings to provide welcoming green spaces for visitors to enjoy. The Hershey Story is a downtown centerpiece that will continue to engage and inspire residents and tourists alike for generations.